vExpert’s of 2017 – Listen Up! It’s about the Advocacy

Overnight Cory Romero announced the intake of the 2017 VMware vExperts. As a now six time returning vExpert it would be easy for me to sit back enjoy a perceived sense of entitlement that comes with being a vExpert…but times have changed. The award has changed and the way people feel about the program has changed…when I first become a vExpert back in 2012 there was approximately 300 world wide…fast forward to 2017 and there are now 1463 give or take which is an increase of about 100 from 2016.

Over the past few years there are always comments and questions around the swelling of the numbers and how there should be a more stringent approval and acceptance structure. I myself shared those thoughts in previous posts…however my opinions around this have changed mainly because I have come to understand what the vExpert program (and other vendor programs) are all about and where myself, and VMware can achieve maximum value.

The vExpert program is designed to aid in your success and help amplify your internal and or external personal brands and channels. So whether you are a external evangelist or a internal champion we want to be sure you have the resources needed for the program so you can be more successful. Make no mistake that this program exists to help VMware push it’s products and services through the advocacy of the people in the group. The reward is given to those who in previous 12 months have shown themselves to be active in that advocacy. That doesn’t always mean that you need to be an active blogger or present at events, but it does mean that in your day to day role within the IT Industry you should be championing VMware as a company and break that down to champion VMware products that you use or sell.

This doesn’t mean that you can’t be involved in looking at and advocating other vendor technologies (many others hold multiple program memberships) but as Corey mentioned, the criteria used to have achieved the award implies that those activities need to be VMware focused.

Once you have the title it’s important to understand that there is a responsibility associated with it…it’s not just about the free gear though as I have stated before you should accept that as a perk of being part of the program and you shouldn’t feel like a “vendor whore” for accepting that shirt or coffee mug. Going back to responsibility, what I mean by that is that you should wear the badge proudly…understand that you have taken the time to apply/reapply for the award because you believed yourself worth of filling the selection criteria and use the award as a stepping stone to improve on the activities that got you there the year before.

Don’t rest on your laurels and expect the award to come to you every year…the vExpert team put a lot load of effort into keeping the program running and as a group we get significant exposure and opportunity from VMware and their partners…make it count and don’t waste it! Make sure you engage with others in the community through Twitter, LinkedIn or the Slack vExpert Channel or get down to your local VMUG or VMware event and engage directly.

NOTE: Content First Posted in 2016

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