Quick Thought: VMware’s first “Microsoft” move with SocialCast
VMware announced overnight that their aquired Private Social Media Platform SocialCast is to have full features enabled for 50 users.
I have been using SocialCast for about 6 monthsÂ privatelyÂ andÂ I’veÂ been involved in aÂ coupleÂ VMware run Private Beta programs using SocialCast as the social platform…it’s excellent,Â intuitiveÂ and easy to use.
I have seen the potential in the product and I have been excited at the prospect of potentiallyÂ productisingÂ it for the SMB market here in Australia. Now, just as a sidenote, the SMB market in Australia is considered to be between 20-50 seats. Public social networks are fine for those companies not concerned with Â intellectualÂ and sensitive information being leaked and madeÂ availableÂ outside theÂ corporateÂ network/environment…so being able to offer a secure, private alternative with all the cool bits of a public platform would be very attractive…and if I can sell that at x amount of $ per user per month,Â I’mÂ happy!
To quote the press release:
This is the first enterprise social network to offer a free option for small businesses and departments that includes an award-winning user experience backed by enterprise-level security, compliance capabilities, administration tools, mobile access, and the ability to integrate with existing applications. With full access to features, organizations can completely implement an enterprise social network and experience how social connects people, information and applications to drive business results.
Limited products donâ€™t deliver on the potential of enterprise social,â€ said Tim Young, vice president of Social, VMware. â€We donâ€™t want people to have anything but the best experience with their communities. Now we’re able to offer companies of all sizes enterprise social networks that employees will love to use, and with the confidence their data is secure.â€
That’s awesome and I doÂ applaudÂ VMware for making this platform more accessible at the lower end of town…but theÂ questionÂ I would ask is If this is the first step in VMware becoming more like Microsoft/Google offering their own public cloud services and undercutting theirÂ partners?
Just imagine if VMware was to start offering publiclyÂ availableÂ feature rich versions of vCloud, Zimbra…or the more obviously product…Project Octopus?
…I’m a little concerned!