Category Archives: General

Released: vCloud Director SP 8.20.0.1

Last week VMware released an update for vCloud Director SP (Build 5439762) and while the small version increment suggest a small release, it actually contains a couple of important new features and introduces support for VVOL datastores which hopefully will get vCAN Service Providers looking at VVOLs a little more as well as a new Cell Management Tool command to help the debugging of the auto import feature. There are also a number of resolved issues that are worth reading through the release notes for.

  • Support for VVol (Virtual Volume) datastores
    These datastores were introduced in vSphere 6.0 and can now be selected for use by vCloud Director. See VMware Knowledge Base article 2113013 for more information about VVols.
  • New Cell Management Tool subcommand debug-auto-import 
    You can use this command to get more information about why an adopted VM was not imported. See the debug-auto-import command help for information about command options.

Also, just as a reminder that if you are a vCAN Service Provider currently running vCloud director or looking to run it, the vCloud Director Team has a VMLive session in June that will provide a sneak peek at vCloud Director.Next roadmap. Looking forward to seeing what goodies the vCD Product Team are going to announce in regards to vCD enhancements.

Those with the the correct entitlements can download the build here.

References:

http://pubs.vmware.com/Release_Notes/en/vcd/8-20/rel_notes_vcloud_director_8-20-0-1.html

VeeamON 2017 Wrap

VeeamON 2017 has come and gone and even though I left New Orleans on Friday afternoon, I just arrived back home…54 hours of travel, transit and delays has meant that my VeeamOFF continued longer than most! What an amazing week it was though for Veeam, our partners and our customers…The announcements that we made over the course of the event have been extremely well received and it’s clear to me that the Availability Platform vision that we first talked about last year is in full execution mode.

The TPM team executed brilliantly and along with the core team and the other 300 Veeam employee’s that where in New Orleans it was great to see all the hard work pay off. The Technical Evangelist’s main stage live demo’s all went off (if not for some dodgy HDMI) without a hitch and we all felt privileged to be able to demo some of the key announcements. On a personal note, It was a career highlight to be able to present to approximately 2000 people and be part of a brand new product launch for Veeam with Veeam PN.

From a networking point of view it was great to meet so many new people and put faces to Twitter handles. It was also great to see the strong Veeam Vanguard representation at the event and even though I couldn’t party with the group like previous years, it looked like they got a lot out of week, both from a Veeam technical point of view and without doubt on the social front…I was living vicariously through them as they where partying hard in New Orleans.

VeeamON Key Announcements:

Availability Suit 10

  • Built-in Management for Veeam Agent for Linux and Veeam Agent for Microsoft Windows
  • Scale-Out Backup Repository — Archive Tier
  • NAS Backup Support for SMB and NFS Shares
  • Veeam CDP (Continuous Data Protection)
  • Primary Storage Integrations — Universal Storage Integration API
  • DRaaS Enhancements (for service providers)
  • Additional enterprise scalability enhancements

For me, the above list shows our ongoing commitment to the Enterprise but more importantly for me working on enhancing our platform so that our Veeam Cloud and Service Providers can continue to leverage our technology to create and offer cloud based Disaster Recovery and Backup services.

Product Announcements and Releases:

I have been lucky enough to work as the TPM lead on Veeam PN and I was extremely excited to be able to demo it for the first time to the world. I’ve written a blog post here that goes into some more detail around Veeam PN and if you want to view the main stage demo I’ve linked to the video in the last section…I start the demo at the 29th minute mark if you want to skip through.

vCloud Director Cloud Connect Enhancements:

As mentioned above we have enhanced core capabilities in v10 when it comes to Cloud Connect Replication and Cloud Connect Backup. Obviously, the announcement that we will be supporting vCloud Director is significant and one that a lot of our Cloud and Service Providers are extremely happy with. It just makes the DRaaS experience that much more complete and when you add that to the CDP features in the core platform which will allow for sub minute RPO’s for replica’s it firmly places Cloud Connect as the market leader in Replication as a Service technologies.

We also announced backup to tape features for Cloud Connect Backup which will allow Cloud and Service Providers to offload long term backup files to cheaper storage. Note that this isn’t limited to tape if used in conjunction with a Virtual Tape Library. Hopefully our VCSP’s can create revenue generating service offerings around this feature as well.

VCSP Council Meeting:

On Thursday, our R&D leads met with a select group of our top Cloud and Service Provider partners over a three hour lunch meeting which could have gone all day if time permitted. It was great to be on the other side of the fence for the first time and hear all the great feedback, advice and suggestions from the group. It’s encouraging to hear about how Veeam Backup & Replication had become the central platform for IaaS, Cloud Replication an Backup offerings and with the v10 enhancements I expect that to be even more the case moving forward.

Main Stage Recordings:

Wednesday and Thursday morning both saw main stage general sessions where we announced our new products and features along with keynotes from Sanjay Poonen and Mark Russinovich as well as co-CEO Peter McKay and co-founder Ratmir Timashev. They are worth a look and I’ve posted links to the video recordings below. Note that they are unedited and contain all change overs and wait times.

https://www.veeam.com/veeamon/live

Press Releases:

Veeam DRaaS v10 Enhancements: vCloud Director Support!

Today at VeeamON 2017 we announced two very important enhancements to our DRaaS capabilities around Cloud Connect Replication and Tape Backup for our Veeam Cloud and Service Provider partners that help customer minimize the cost and reduce recovery times during a disaster. The press release can be found here, however as you could imagine I wanted to talk a little bit about the vCloud Director support.

A lot of service providers have been asking us to support vCloud Director in Veeam Cloud Connect Replication and I’m very happy to write that today we announced that v10 of Backup & Replication will have support for replica’s to be replicated and brought up into at service providers vCloud Director environment.

This is a significant enhancement to Cloud Connect replication end even with it being somewhat of a no brainer I am still sure it will make many VCSP people happy. With vCloud Director support in v10 tenants can now replace existing hardware plans with vCloud Director Virtual Datacenter resources. A tenant can either leverage an existing virtual datacenter or have the service provider create a dedicated one for the purpose of replication.

While Cloud Connect Replication was a strong product already with industry leading networking and ease of use, the flexibility that can be harnessed by tenants (and service providers) through the vCD platform means that there is even more control when a failover takes place. Look out for more information on our vCD integration as the v10 release gets closer…again for me, this is huge and bring’s together two of the best platforms for cloud based services even closer!

Veeam Vault #6: Pre VeeamON 2017 Edition! New Logo, Update 2, VAW and Vanguard Roundup

Time flies quickly when you’re having fun! VeeamON 2017 kicks off in New Orleans kicks off in just a few days and to say that it’s been a hectic period for the Technical Product Marketing Team and anyone at Veeam involved with VeeamON would be an understatement. All the hard work being done behind the scenes should result in a brilliantly executed event and there is going to be a lot on offer in terms of content, product announcements, learning and networking opportunities during the event. I would encourage everyone going to make sure you attend all three (one partner only) General Sessions to hear about how Veeam will continue to innovate and deliver around our Availability vision.

In this Veeam Vault I am going to round up some of the blogging content around VeeamON 2017, briefly talk about Backup & Replication 9.5 Update, the RTM of the Agent for Microsoft Windows and finish with a Veeam Vanguard Blog Post roundup since the last Veeam Vault edition.

For those attending VeeamON next week, see you there!

New Logo:

For those that hadn’t notice Veeam has rebranded and produced a new logo. Most, if not all of our public facing sites have been updated to reflect the new branding and even though I now have to throw out a number of relatively new polo shirts, I am a big fan of the new logo.

Update 2 and Agent for Windows:

A couple of weeks ago we released RTM builds of Backup & Replication 9.5 Update 2 as well as Veeam Agent for Microsoft Windows. GA isn’t far away so if you are a Veeam Cloud and Service Provider and haven’t upgraded to the RTM build yet you are probably behind the eight ball in terms of being in a position to support VAW for when it does GA. Veeam Agent for Microsoft Windows represents a massive opportunity for our VCSPs to tap into a market that was previously not accessible…this being, physical severs and workstations, workstation endpoints and more significantly cloud based Windows instances…all of which can now be backed up to Cloud Connect Repositories.

VeeamOn 2017 Blog Roundup and Mobile App:

A number of my team mates have written veeam.com blog posts about what to expect at VeeamOn this year and they are well worth a read. I, myself wrote a post last week where I listed my top sessions for 2017. Check out the posts below to get even more info on happenings at VeeamON.

Speaking of sessions and session registration, if you haven’t downloaded the VeeamON app for IOS or Android, scan the QR codes below or search for VeeamON in the App Stores:

There is also an online version of the app which can be found here.

Veeam Vanguard Blog Post Roundup:

Quick Thought: VMUG is now part of DTUC

I awoke this morning to the news that an announcement was made at DELL|EMC World that VMUG had been rolled into a the recently formed Dell Technologies User Community (DTUC – doesn’t quiet roll off the tongue now does it?) …I also awoke to a lot of VMware community backlash on Twitter not only in response to the news but also in the way in which it was not communicated to the existing local VMUG leadership and steering committee members.

From the reaction i’ve seen, most people are fairly ticked off with the fact that almost everybody found out about this through public channels…mainly Twitter. It’s worth watching the video below to get an overview of the changes from the VMUG President and CEO as it does go some way to clarifying the what’s what of the announcement.

Just to clarify, VMUG is not changing it’s name to DTUC.

https://dtusercommunity.com

My Take:

I think everybody knew that VMUG was in trouble from an organisational standpoint with a lot of changes during the first few months of 2017 and some interesting moves around the removing of Nutanix staff from leadership role. So this news isn’t a total surprise however for me, the one key ingredient that VMUG offered is now well and truly in danger of being wiped away…and that is it’s relative independence.

The VMUG community was born out of the technology ecosystem that grew around VMware’s success in the virtualization market and it meant that all of VMware’s technology and alliance partners where given a seat at the table in terms of event sponsorship and presentations. It was a place equally where smaller startup’s could come and talk about their new technology solutions and where the more established vendors could talk around why there where still cool and relevant.

Now, with DELL|EMC plus VMware product portfolio my fear is that finding sponsors will become even more of a challenge as it has been worldwide for the last 12 to 18 months. This is an interesting move but again, but not a surprising one given what I’ve seen with my involvement in VMUG over the past two years. It’s not all doom and gloom though as I feel the VMUG UserCons are still brilliant events as was the case with the recent ones held in Sydney and Melbourne.

Time will tell how this plays out, but there is one thing I believe the wider VMware community doesn’t want to see drop off or disappear…and that is the community it’s self!

vCloud Air Sold to OVH – Final Thoughts On Project Zephyr

I’ve just spent the last fifteen minutes looking back through all my posts on vCloud Air over the last four or five years and given yesterday’s announcement that VMware was selling what remains of vCloud Air to OVH Going over the content I thought it would be pertinent to write up one last piece on VMware’s attempt to build a public cloud that tried compete against the might of AWS, Azure, Google and the other well established hyper-scalers.

Project Zephyr:

Project Zephyr was first rumoured during 2012 and later launched as VMware Cloud Hybrid Services or vCHS…and while VMware pushed the cloud platform as a competitor to the hyper-scalers, the fact that it was built upon vCloud Director was probably one of it’s biggest downfalls. That might come as a shock to a lot of you reading this to hear me talk bad about vCD, however it wasn’t so much the fact that vCD was used as the backend, it was more what the consumer saw at the frontend that for me posed a significant problem for it’s initial uptake.

VMworld – Where is the Zephyr?

It was the perfect opportunity for VMware to deliver a completely new and modern UI for vCD and even though they did front the legacy vCD UI will a new frontend it wasn’t game changing enough to draw people in. It was utilitarian at best, but given that you only had to provision VMs it didn’t do enough to show that the service was cutting edge.  Obviously the UI wasn’t the only reason why it failed to take off…using vCD meant that vCloud Air was limited by the fact that vCD wasn’t built for hyper-scale operations such as individual VM instance management or for platform as a service offerings. The lack of PaaS offerings in effect meant it was a glorified extension of existing vCloud Air Network provider clouds…which in fact was some of the key messaging VMware used in the early days.

The use of vCD did deliver benefits to the vCloud Air Network and in truth might have saved vCD from being put on the scrapheap before VMware renewed their commitment to develop the SP version which has resulted in a new UI being introduced for Advanced Networking in 8.20.

vCloud Air Struggles:

There was no hiding the fact that vCloud Air was struggling to gain traction world wide and even as other zones where opening around the world it seemed like VMware where always playing catchup with the hyper-scalers…but the reality of what the platform was meant that there never a chance vCloud Air would grow to rival AWS, Azure and others.

By late 2015 there was a joint venture between EMC’s Virtustream and VMware vCloud Air that looked to join the best of both offerings under the Virtustream banner where they looked to form a new hybrid cloud services business but the DELL/EMC merger looked to get in the way of that deal and by December 2015 the idea has been squashed.

vCloud Air and Virtustream – Just kill vCloud Air Already?!?

vCloud Air and Virtustream – Ok…So This Might Not Happen!

It appeared from the outside that vCloud Air never recovered from that missed opportunity and through 2016 there where a number of announcements that started in March when it was reported that vCloud Air Japan was to be sold to the company that was effectively funding the zone and effectively closed down.

HOTP: vCloud Air Japan to be Shutdown!

Then in June VMware announced that Credit Card payments would no longer be accepted for any vCloud Air online transactions and that the service had to be bought with pre purchased credits through partners. For me this was the final nail in the coffin in terms of vCloud Air being able to compete in the Public Cloud space.

vCloud Air – Pulling Back Credit Card Payments

From this point forward the messaging for the use case of vCloud Air had shifted to Disaster Recovery services via the Hybrid Cloud Manager and vSphere Replication services that where built to work directly from vSphere to vCloud Air endpoints.

vCloud Air Network:

Stepping back, just before VMworld 2014, VMware announced the rebranding of vCHS to what is now called vCloud Air and also launched the vCloud Air Network. Myself and others where pretty happy at the time that VMware looked to reconnect with their service provider partners.

With the announcement around the full rebranding of vCHS to vCloud Air and Transforming the VSPP and vCloud Powered programs to the vCloud Air Network it would appear that VMware has in fact gone the other way and recommitted their support to all vCloud Server Providers and has even sort out to make the partner relationship stronger. The premise being that together, there is a ready made network (Including vCloud Air) of providers around the world ready to take on the greater uptake of Hybrid Cloud that’s expected over the next couple of years.

So while vCloud Air existed VMware acknowledged that more success was possible through support the vCloud Air Network ecosystem as the enabler of hybrid cloud services.

Final Final Thoughts:

To say that I’ve had a love hate relationship with the idea of VMware having a public cloud is reflected in my posts over the years. In truth myself and others who formed part of the vCloud Air Network of VMware based service providers where never really thrilled about the idea of VMware competing directly against their own partners.

vCHS vs. vCloud Providers: The Elephant in the Cloud

I would now say that many would be glad to see it handed over to OVH…because now VMware does not compete against it’s vCAN Service Providers directly, but can continue to hopefully focus on enabling them with the best tools to power their own cloud or provider platforms and help the network grow successfully as what the likes of OVH, iLand, Zettagrid and others have been able to so.

Pat Gelsinger statement in regards to the sale to OVH are very postive for the vCloud Air Network and I believe for VMware hybrid cloud vision that it revealed at VMworld last year can now proceed without this lingering in the corner.

“We remain committed to delivering our broader cross-cloud architecture that extends our hybrid cloud strategy, enabling customers to run, manage, connect, and secure their applications across clouds and devices in a common operating environment”

The VMware vCloud blog here talks about what OVH will bring to the table for the customers that remain on vCloud Air. Overall it’s extremely positive for those customers and they can take advantage of the technical ability and execution of the vCloud Air Networks leading service provider. Overall I think this is a great move by VMware and will hopefully lead to the vCloud Air Network becoming stronger…not weaker.

It’s ok to steal… VMUG UserCon Key Take Aways

Last week I attended the Sydney and Melbourne VMUG UserCons and apart from sitting in on some great sessions I came away from both events with a renewed sense of community spirit and enjoyed catching up with industry peers and good friends that I don’t see often enough. While the VMUG is generally struggling a little around the world at this point in time, kudos goes to both Sydney and Melbourne chapter leaders and steering committee in being able to bring out a superstar bunch of presenters (see panel below)…there might not be a better VMUG lineup anywhere in the world this year!

There was a heavy automation focus this year…which in truth was the same as last years events however last years messaging was more around the theory of _change or die_ this year there was more around the practical. This was a welcome change because, while it’s all well and good to beat the change messaging into people…actually taking them through real world examples and demo’s tends to get people more excited and keen to dive into automation as they get a sense of how to apply it to their every day jobs.

In the VMware community, there are not better examples of automation excellence than Alan Renouf and William Lam and their closing keynote sessions where they went through and deployed a fully functional SDDC vSphere environment on a single ESXi host from a USB Key was brilliant and hopefully will be repeated at other VMUGs and VMworld. This project was born out of last years VMworld Hackerthon’s and ended up being a really fun and informative presentation that showed off the power of automation along with the benefits of what undertaking an automation project can deliver.

“Its not stealing, its sharing” 

During the presentation Alan Renouf shared this slide which got many laughs and resonated well with myself in that apart from my very early failed uni days, I don’t think I have ever created a bit of code or written a script from scratch. There is somewhat of a stigma attached with “borrowing” or “stealing” code used to modify or create scripts within the IT community. There might also be some shame associated in admitting that a bit of code wasn’t 100% created by someone from scratch…I’ve seen this before and I’ve personally been taken to task when presenting some of the scripts that I’ve modified for purpose during my last few roles.

What Alan is pointing out there is that it’s totally ok to stand on the shoulders of giants and borrow from what’s out there in the public domain…if code is published online via someones personal blog or put up on GitHub then it’s fair game. There is no shame in being efficient…no shame in not having to start from scratch and certainly no shame in claiming success after any mods have been done… Own it!

Conclusion and Event Wrap Up:

Overall the 2017 Sydney and Melbourne UserCons where an excellent event and on a personal note I enjoyed being able to attend with Veeam as the Platinum Sponsor and present session on our vSAN/VVOL/SPBM support and introduce our Windows and Linux Agents to the crowd. The Melbourne crowd was especially engaged and asked lots of great questions around our agent story and where looking forward to the release of Veeam Agent for Windows.

Again the networking with industry peers and customers is invaluable and there was a great sense of community once again. The UserCon events are of a high quality and my thanks goes out to the leaders of both Sydney and Melbourne for working hard to organise these events. And which one was better? …I won’t go there but those that listened to my comment during our Sponsor giveaways at the end of the event knows how I really feel.

Until next year UserCon!

Looking Beyond the Hyper-Scaler Clouds – Don’t Forget the Little Guys!

I’ve been on the road over the past couple of weeks presenting to Veeam’s VCSP partners and prospective partners here in Australia and New Zealand on Veeam’s Cloud Business. Apart from the great feedback in response to what Veeam is doing by way of our cloud story I’ve had good conversations around public cloud and infrastructure providers verses the likes of Azure or AWS. Coming from my background working for smaller, but very successful service providers I found it almost astonishing that smaller resellers and MSPs seem to be leveraging the hyper-scale clouds without giving the smaller providers a look in.

On the one hand, I understand why people would choose to look to Azure, AWS and alike to run their client services…while on the other hand I believe that the marketing power of the hyper-scalers has left the capabilities and reputation of smaller providers short changed. You only need to look at last week’s AWS outage and previous Azure outages to understand that no cloud is immune to outages and it’s misjudged to assume that the hyper-scalers offer any better reliability or uptime than the likes of providers in the vCloud Air Network or other IaaS providers out there.

That said, there is no doubt that the scale and brain power that sits behind the hyper-scalers ensures a level of service and reliability that some smaller providers will struggle to match, but as was the case last week…the bigger they are, the harder they fall. The other things that comes with scale is the ability to drive down prices and again, there seems to be a misconception that the hyper-scalers are cheaper than smaller service providers. In fact most of the conversations I had last week as to why Azure or AWS was chosen was down to pricing and kickbacks. Certainly in Azure’s case, Microsoft has thrown a lot into ensuring customers on EAs have enough free service credits to ensure uptake and there are apparently nice sign-up bonuses that they offer to partners.

During that conversation, I asked the reseller why they hadn’t looked at some of the local VCSP/vCAN providers as options for hosting their Veeam infrastructure for clients to backup workloads to. Their response was, that it was never a consideration due to Microsoft being…well…Microsoft. The marketing juggernaut was too strong…the kickbacks too attractive. After talking to him for a few minutes I convinced him to take a look at the local providers who offer, in my opinion more flexible and more diverse service offerings for the use case.

Not surprisingly, in most cases money is the number one factor in a lot of these decisions with service uptime and reliability coming in as an important afterthought…but an afterthought non-the less. I’ve already written about service uptime and reliability in regards to cloud outages before but the main point of this post is to highlight that resellers and MSP’s can make as much money…if not more, with smaller service providers. It’s common now for service providers to offer partner reseller or channel programs that ensure the partner gets decent recurring revenue streams from the services consumed and the more consumed the more you make by way of program level incentives.

I’m not going to do the sums, because there is so much variation in the different programs but those reading who have not considered using smaller providers over the likes of Azure or AWS I would encourage to look through the VCSP Service Provider directory and the vCloud Air Network directory and locate local providers. From there, enquire about their partner reseller or channel programs…there is money to be made. Veeam (and VMware with the vCAN) put a lot of trust and effort into our VCSPs and having worked for some of the best and know of a lot of other service provider offerings I can tell you that if you are not looking at them as a viable option for your cloud services then you are not doing yourself justice.

The cloud hyper-scalers are far from the panacea they claim to be…if anything, it’s worthwhile spreading your workloads across multiple clouds to ensure the best availability experience for your clients…however, don’t forget the little guys!

vExpert’s of 2017 – Listen Up! It’s about the Advocacy

Overnight Cory Romero announced the intake of the 2017 VMware vExperts. As a now six time returning vExpert it would be easy for me to sit back enjoy a perceived sense of entitlement that comes with being a vExpert…but times have changed. The award has changed and the way people feel about the program has changed…when I first become a vExpert back in 2012 there was approximately 300 world wide…fast forward to 2017 and there are now 1463 give or take which is an increase of about 100 from 2016.

Over the past few years there are always comments and questions around the swelling of the numbers and how there should be a more stringent approval and acceptance structure. I myself shared those thoughts in previous posts…however my opinions around this have changed mainly because I have come to understand what the vExpert program (and other vendor programs) are all about and where myself, and VMware can achieve maximum value.

The vExpert program is designed to aid in your success and help amplify your internal and or external personal brands and channels. So whether you are a external evangelist or a internal champion we want to be sure you have the resources needed for the program so you can be more successful. Make no mistake that this program exists to help VMware push it’s products and services through the advocacy of the people in the group. The reward is given to those who in previous 12 months have shown themselves to be active in that advocacy. That doesn’t always mean that you need to be an active blogger or present at events, but it does mean that in your day to day role within the IT Industry you should be championing VMware as a company and break that down to champion VMware products that you use or sell.

This doesn’t mean that you can’t be involved in looking at and advocating other vendor technologies (many others hold multiple program memberships) but as Corey mentioned, the criteria used to have achieved the award implies that those activities need to be VMware focused.

Once you have the title it’s important to understand that there is a responsibility associated with it…it’s not just about the free gear though as I have stated before you should accept that as a perk of being part of the program and you shouldn’t feel like a “vendor whore” for accepting that shirt or coffee mug. Going back to responsibility, what I mean by that is that you should wear the badge proudly…understand that you have taken the time to apply/reapply for the award because you believed yourself worth of filling the selection criteria and use the award as a stepping stone to improve on the activities that got you there the year before.

Don’t rest on your laurels and expect the award to come to you every year…the vExpert team put a lot load of effort into keeping the program running and as a group we get significant exposure and opportunity from VMware and their partners…make it count and don’t waste it! Make sure you engage with others in the community through Twitter, LinkedIn or the Slack vExpert Channel or get down to your local VMUG or VMware event and engage directly.

NOTE: Content First Posted in 2016

Vendor Wars: Tribes In IT…Get Used To it!

In the last couple of weeks there had been murmurings within the VMUG Leadership Group that Nutanix was about to be banned from sponsoring events worldwide. This was confirmed this week and in addition to that ban, no current Nutanix employee can be a Leader of a VMUG chapter, though I’m not sure if this carries through to the steering committee. There has been mixed reaction online depending on which side of the fence you sit and while the action undertaken is drastic it should come as no surprise…I don’t mean that to suggest that the constant back and forth between Nutanix and VMware that has been ongoing for a number of years now was to blame, because without question that contributed to the decision. What I mean by saying that we should build a bridge is that it’s human nature to form tribes and when we form tribes we have division.

We all root for our respective teams, whether that be sporting, political or in business…and more importantly, we will always side with the team or tribe that benefits us the most. With that in mind it shouldn’t come as a shock when we see such passionate debates specifically in the IT Vendor world. It’s been going on since the inception of the industry however we have seen an amplification since social media has made it both easier for one to show their true colours and for arguments to be played out in public forums.

Being part of a tribe is human nature…we can’t change the way we are programmed and tribes will form in every aspect of life. Even within smaller social circles micro-tribes form and divisions are played out. There is a great TED talk around tribal leadership in business and it’s worth a watch as it made me realize that there can’t be respectful common ground when it comes to tribes being at war.

I have seen the calls for us in the IT community to be respectful and not enter into tit for tat insults and FUD propagation however our industry by definition is disruptive…our industry also has a lot of money behind it with startups and established vendors promising lucrative incentive based payouts if or when a company goes public or is acquired. When you have money involved with tribalism the effect is magnified because not only are people rooting for their own teams, but they are playing all in for possible financial success…Because of that there is very little chance of impartiality…No matter what anyone says to the contrary.

So while we all get annoyed from time to time when we witness vendor bias or arrogance or more specifically in the case of the VMUG ban, the Nutanix vs VMware tribal battles we should accept that it’s a way of life. Things will not change and nor should you believe that mutual respect will be reached…we will always have a favorite and we will always show bias towards one brand, one vendor…one tribe.

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